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My Role:

Responsibilities:

Time to completion:

UX Designer

User Research, User Personas, Flow Charts, Player Journey, High Fidelity Mock Ups.

48 Hours

Call of Duty Mobile
Day 1 Retention Analysis
ELVTR | CASE STUDY

Overview

Objective: Update the current onboarding/game tutorial session to create a more streamlined experience that increases desirability through gameplay and learning for first time players.
How:
1. Repackage the experience to allow smoother game play.
2. Add more focused teachable moments.
3. Deliver better understanding of the Battle Pass/Rewards features in COD Mobile.
Goals: Streamline the onboarding process to increase Day 1 retention.

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